About Confluence

As a Technology/Engineering leader do any of the following questions keep you awake at night?

How Should I?

• Contribute to the revenue growth of my business unit/company?
• Prevent market share erosion from competition and start-ups?
• Consistently deliver shareholder value by delivering better quality products with lesser investments
• Ensure that the innovation culture and employee’s productivity increases with time
• Keep pace with changing customer requirements? How can my product solve new age customer problems?
• Leverage the vast majority of customers in new/growth/emerging markets?
• Serve my marquee customers better at international locations?

In the last decade, the answer to all these questions has been Outsourcing, Offshoring, and Nearshoring. Most companies are of the view that saving bottom line by shifting engineering to global locations can help in increasing shareholder value. We believe that what worked in the last decade will not be effective anymore.

Our research indicates that the future of product business depends on emerging markets and new business models.  Global leaders need to build these two pillars for their companies.  We call this phenomenon ‘ Balanced Globalization.’

Zinnov is hosting its Annual Confluence, which will focus on ‘Driving Strategic Goals Through Balanced Globalization’.

Key takeaways expected from Confluence 2011

• Establish industry connects, network with your comrades
• Share real life experiences ( frustrations and joys )
• Learn benchmarks from research findings, presentations and anecdotal numbers
• Skill sets required to remain relevant to customers, employees and shareholders

You can walk away with the key inputs required to define the mental model.